Profile
Twelve years of solid experience in the fields of hospitality and hotel management including experience in marketing, ecommerce, sales and executive management within international chains. A key team member with strong leadership and ability to work under pressure. Trilingual with fluent verbal and written skills in Arabic, English and German languages. Experienced in dealing with different cultures and nationalities.
Work Experience
Lead the development and delivery of the annual marketing and communications plan and budget in line with the hotel's strategic priorities and revenue goals.
Develop, implement, monitor and evaluate the hotel's marketing communications strategy for advertisement, promotions, public relations, graphics and collateral to support the marketing objectives targeting maximization of the hotel’s positive exposure in local, national and international markets. Manage and implement tactical promotions and offers to drive incremental revenue. Handle hotel website and social media channels.
Development and implementation of marketing and public relations strategies to promote revenue growth generation among key targeted segments and support the hotel’s brand positioning and image. Responsibilities include leveraging and executing social media and website strategies to achieve brand position and revenue growth goals.
In addition to the sales duties, was assigned to take additional responsibilities as marketing coordinator in-charge. Responsibilities included setup of a new marketing department in the hotel through developing and implementing hotel marketing plans to generate higher awareness and grow revenue for different hotel facilities.
Travel outside the hotel to meet with customers and prospective clients, responsible for the development of market segments and soliciting of new customer relationships and accounts, while maintaining existing relationships with current accounts. Consistently striving to maximize revenue and promote relationships through effective negotiation of guestroom and meeting space rentals as well as food and beverage services.
Awards
Hilton Hotels & Resorts MEA
Hilton Alexandria Green Plaza
Hilton Hotels & Resorts MEA
Hilton Alexandria Green Plaza
Certifications
Courses Titles: International Marketing, Strategic Marketing, Marketing Research, Consumer Behavior, Advertising & Promotion, Essentials of Marketing, Sales Negotiation Skills, Personal Selling
German Language Certificate "German for non-Germans"
Education
Bachelor degree - Faculty of Commerce, Accounting department
Elementary and middle school at the German school in Alexandria
High school “Hoch Berufsschule Wirtschaft, Schwerpunkt: Fremdsprachen" High School of Commerce, Economics and Foreign Languages at the German school in Alexandria
Skills
Hobbies
Marketing Manager
These professionals are tasked with directing the process of creating and executing marketing strategies for their company. Being Managers, they usually command a group of people working on a number of different tasks. They oversee administrative costs, visuals, pretty much the entire creative process, and inform executives about progress and results. Additionally, they communicate any desired changes or orders of the executives to the people in their teams.
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